MICI | Kid-safe playdough

30 products


MĪCI is love for children, for play, and for child development.

MĪCI's natural, soft playdough is so safe you can even eat it, because it is made SOLELY AND EXCLUSIVELY from food-grade ingredients. This makes it THE SAFEST playdough in Latvia, and possibly even worldwide :) But definitely don't eat it, it's better to use it for play!

Naturalness. This playdough is safe for children. MĪCI contains no substances of unknown origin. MĪCI's ingredients are no secret; it consists of wheat flour, salt, water, vegetable oil, monopotassium tartrate (a professional confectionery ingredient), food coloring, and vanillin. And that's all.

Soft and comfortable consistency. Knowing how long store-bought playdough needs to be warmed, the idea arose to create soft playdough suitable for children's small hands – exactly as soft as small hands have the strength to knead. It's comfortable because it doesn't need to be warmed to work with it. Also, MĪCI playdough doesn't dry out as quickly if it's forgotten to be put back in its container. And that really is convenient!

Local product. The playdough is produced in Latvia, in Kurzeme. The dough contains wheat flour produced in Latvia. By purchasing any MĪCI product, you not only get a high-quality local product for yourself, but at the same time you also support our local producer families.

Made in Latvia! 🇱🇻